The digital transformation in which we are immersed has set a business scenario in new business models, new competitors and new forms of interaction with customers come into play.
The speed with which digital innovation has revolutionized industries globally is forcing many companies to invest in digitalization and infrastructure to be at the forefront of the market and be able to be truly competitive.
This technological revolution towards an interconnected society is not only profoundly changing the way we interact, communicate and consume products and services, but it is also significantly affecting organizations, whatever their size or industry.
Taking the road to digital transformation means that technology and business are more allied than ever . If before they walked different paths, nowadays they intertwine and complement each other naturally, as if it were a single DNA.
Companies have a lot to do on their way to digital transformation given the constant evolution nature of technology, Digital transformation can not be an initiative or a large and one-time investment. On the contrary, a real “digital transformation” compromises to identify the organizational, operative and technological base that favors the constant evolution and the collaboration in all the functions.
Digital transformation requires breaking the status quo by raising new questions. Decision-making processes that were not articulated or implicit in the past are now explicitly exposed through new analytical platforms and digitalization. The success of this change is to redesign the underlying models of the organization, with the aim of generating services or products directly involved in global demand.
In this sense, implementing a transformation based on business strategy and technology requires empowering people at each level of the organization so that they can work together, think and implement solutions. Getting it implies some critical organizational and cultural changes. All those involved, for example, need access to customer data and the analytical and visualization tools used to interpret, an information that usually covers only one part of the organization.
Now, it is one thing to know the data and quite another to obtain from them all the knowledge that could help us make effective business decisions. This is a new challenge to properly manage organizations, and not all are facing it successfully.
The data and its proper management and interpretation are the true diamonds of today in companies. Technologies such as big data, business intelligence and business analytics are the allies in this regard.
Briefly stated, digital technology is as necessary as the air we breathe. Finding new business niches, listening to the customer to know what they are looking for and strengthening the positioning of companies is now more feasible than ever thanks to the information that the data provide us.